Our Story

About Runway Fy

Where tradition meets modern elegance in the heart of United Arab Emirates.

Runway Fy office at The Pearl-United Arab Emirates

A Legacy of Excellence

Founded in 2014 in Dubai, Runway Fy was born from a vision to bring world-class talent management to United Arab Emirates's rapidly evolving luxury and fashion landscape. Nestled in the iconic Pearl-United Arab Emirates, our agency has grown from a boutique operation to the region's most trusted name in professional talent.

We believe that true elegance is timeless. Drawing inspiration from United Arab Emirates's rich heritage and the sophistication of its modern skyline, we curate a roster of talent that embodies grace, professionalism, and the unmistakable aura of regal distinction.

Our deep understanding of Middle Eastern culture, combined with international industry standards, allows us to serve clients across fashion, luxury retail, hospitality, automotive, and entertainment with unparalleled precision and care.

Regal Standards Only the finest talent, every time.
Trusted Partnerships Long-term relationships built on integrity.
Global Reach International talent, local expertise.
350+ Professional Talent
12 Years of Excellence
800+ Events Produced
95% Client Retention
Leadership

Meet Our Team

The dedicated professionals behind United Arab Emirates's most distinguished talent agency.

Sheikha Al-Naimi

Sheikha Al-Naimi

Founder & Managing Director

With over 18 years in talent management across the Gulf, Sheikha founded Runway Fy to bring world-class standards to United Arab Emirates's growing fashion industry.

Rashid Al-Khalifa

Rashid Al-Khalifa

Head of Talent Scouting

Rashid's keen eye for talent has built our roster into one of the most sought-after in the Middle East, discovering faces for international campaigns.

Hessa Bin Fahad

Hessa Bin Fahad

Events & Production Manager

Hessa orchestrates our event operations with precision, managing productions for United Arab Emirates's most prestigious fashion shows and luxury launches.

Youssef Al-Dosari

Youssef Al-Dosari

Creative Director

Youssef leads our creative vision, ensuring every campaign and presentation reflects the regal standard our clients expect.

Join the Runway Fy Family

Whether you are a brand seeking exceptional talent or a model looking for representation, we would love to hear from you.